BLUE REHUE
BRANDING/ DELIVERABLES FOR NON-PROFIT
Create a brand system and deliverable set for a non-profit focused on building human empathy for salt water fish and in a fight against coral reeef bleaching. The deliverables include posters, stickers, sweatshirts, publications, business cards, and jewelry aimed on raising money through consumers symbolically adopting a fish.
BRIEF/ GOALS
Fish are able to see more colors than humans can see, but their world is losing it’s color. Fish are feeling the affects of what they are watching change, but the concept that fish can see this change is under represented. I am using this as an opportunity to reach an untapped angle in a fight against climate change, specieis harm and coral bleaching.
Fish can most vividly see red and blue. Using those colors and printing techniques I am demonstraiting that color loss above water. I am also aiming to educate people on ways they can help reduce their harmful actions.
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