GROW & GLOW SKINCARE
PRODUCT/ BRAND SYSTEM
BRIEF/ GOALS
Work in groups to create a brand off of the word cow. This brand must successfully market an original product to an undeserved market. Products should be crafted physically (not mocked-up) and should include packaging.
After meticulous community research we discovered that new mothers neglected skin care because the term organic was a cash grab, products were to expensive, and self-care took to long. We created Grow & Glow to combat this because new mother’s can’t be present with their children if no one is present for them.
The recipie is made of real, simple ingredients and kill-free cattle byproducts.
The packaging shows our cow and calf mascot on their journey. When the mother cow takes care of herself, they both end up flourishing. The packaging also features positive affirmations and an easy step by step direction set, all targeting pain points we found in our research.
This is more than a brand, it is a real helping hand to women that feel forgotten or neglected on their journey with motherhood.
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